Last updated on August, __ 2026
FanThrill LLC (“FanThrill” “Company,” “us,” or “our”) appreciates your interest in our website (the “Site”). FanThrill is a free-to-play, non-wagering sports engagement platform. Users make predictions on live sports broadcasts, earn points ("Thrill Points"), and use those points to enter sweepstakes for prizes. The platform is built as a Progressive Web App (“PWA”) — no app store download required. Users may access it through their mobile browser. As part of our commitment to honoring your privacy, this Privacy Policy explains the approach we take in protecting and using the information that we gather from you or about you on the Site, through our PWA, and through our business operations as well as other services we may offer from time to time (“Services”).
By using our Site or Services, you agree to have your personal data collected, transferred, processed and stored in the United States, and to allow us to use such data pursuant to the terms of this Privacy Policy. While our website operations do not prohibit the collection of personal data from individuals located outside of the US, our business operations are directed to US residents and subject to the data privacy and protection laws of the US only, which may differ from the data privacy laws of the country where you reside.
If you do not agree with the terms of our Privacy Policy, or Terms of Use for this Site you should refrain from using the Site and not register for our Services.
The Privacy Policy applies to information we collect:
We collect the following categories of personal information from users of our Site and Services:
We collect information you provide directly when you create an account, enter a sweepstakes, add our digital card to your mobile wallet, contact us, or otherwise interact with our Services. This may include your display name, email address, avatar, mailing address (for sweepstakes winners), and date of birth (for age verification).
When you use our Services to make predictions on live sports broadcasts, we may analyze your interactions with our services, including engagement and viewing activity, to better understand audience interests, improve content delivery, measure performance, personalize user experiences, and support advertising and marketing activities. These analytics may include the creation of aggregated engagement metrics and predictive models designed to evaluate content performance and user interaction trends.
Guest/Anonymous User Data
We collect data before you create an account. Our Services allow you to play immediately as a guest without registering. When you use our Services as a guest, we collect the same prediction and engagement data described in Section 1.2, associated with a temporary anonymous profile. If you later create an account, we merge your anonymous guest profile — including all prediction history, engagement data, and earned Thrill Points — into your registered account.
We offer digital cards for Apple Wallet and Google Wallet that display your Thrill Points balance and member information. When you add our card to your wallet, we collect and store a profile identifier (“ProfileId”) that links your wallet card to your FanThrill account or guest profile. The wallet card enables session resumption — if your browser session is lost, the wallet card can restore your profile. We track when wallet cards are added to or removed from your device via webhook notifications from the wallet platform.
We collect information about your device and viewing platform, including: device type, operating system, and browser type; IP address and general geographic location (we use IP-derived Designated Market Area, or DMA, to group users by broadcast region); the streaming platform you watch on (e.g., YouTube TV, ESPN+, Hulu Live, Fubo, DirecTV); and per-device latency calibration data used to synchronize predictions to your broadcast feed.
We may receive information from third parties, including: live sports data providers (i.e., Sportradar, Genius Sports) who provide game event data we use to evaluate predictions; our wallet card platform provider (Passworks) who notifies us of card additions, updates, and removals; advertising partners who provide information about ad interactions; and [if applicable in the future] data enrichment partners who supplement our data with demographic and interest-based information.
We use your personal information to provide, maintain, and improve our Services, including: creating and managing your account (or anonymous guest profile); delivering prediction prompts synchronized to your live broadcast; calculating Thrill Points earned from predictions; processing your entry into sweepstakes and notifying winners; issuing and updating your digital wallet card; and calibrating your device's broadcast latency for split-second predictions.
This is our primary commercial use of your data. We analyze your prediction and engagement data to compute your Predictive Attention Score (“PAS”) and to identify Anticipation Windows — the moments between when you commit to a prediction and when the outcome is revealed. We package these attention signals as premium advertising inventory and sell access to advertisers and sponsors. This means:
Advertisers can purchase ad placements targeted to users in verified high-attention states during Anticipation Windows.
We share aggregated and/or individual-level attention metrics (including PAS scores, engagement classifications, and timing data) with advertising partners to enable targeted ad delivery and to demonstrate the value of our advertising inventory.
Under California law, this sharing constitutes a "sale" and/or "sharing" of personal information. You have the right to opt out of these “sales” or “shares”. See Section 8 below.
We use your information for analytics and research to improve our Services, understand user behavior, develop new features, and enhance the accuracy of our prediction delivery and attention measurement systems.
We use your personal information for the following purposes:
At any time, you can request the removal or modification of your personally identifiable information or opt-out of receiving email communications from Company by sending an e-mail to us. You can also opt-out of receiving email communications from Company by clicking on the “unsubscribe” link in our emails. We will make a reasonable effort to accommodate your requests.
How We Communicate with You. We may send you communications about our Services, including push notifications through your digital wallet card (points updates, game reminders), promotional messages (where permitted by law), and service-related notices. You may opt out of promotional communications at any time.
Text Communications: If you provide us with your telephone number, including by creating an account, completing a form, downloading an application, or otherwise interacting with our Services, you may consent to receive commercial advertising communications from us as described below.
By providing your telephone number and, where required, taking an affirmative action such as checking a box or selecting “accept,” you provide your prior express written consent to receive calls and text messages from Company including calls or text messages delivered using an automatic telephone dialing system or artificial or prerecorded voice, at the telephone number you provided. These communications may include marketing, promotional, transactional, and informational messages, as applicable.
You acknowledge and agree to the following:
We will process your telephone number and related personal information in accordance with this Privacy Policy, including for the purpose of delivering communications and managing your preferences. We will not share your telephone number or your consent to receive communications with our affiliates or third parties other than service providers necessary to complete the communications.
We do not knowingly collect personal information from children under the age of 18. If we become aware that we have inadvertently collected personal information from a child under 18, we will take reasonable steps to delete such information. If you believe that we have collected personal information from a child under 18, please contact us using the contact information provided below.
We and our third-party service providers use cookies and other tracking mechanisms to track information about your use of our Site. We may combine this information with other personal information we collect from you (and our third-party service providers may do so on our behalf).
Cookies. Cookies are alphanumeric identifiers that we transfer to your device’s hard drive through your web browser for record-keeping purposes. Some cookies allow us to make it easier for you to navigate our Site and Services, while others are used to enable a faster log-in process or to allow us to track your activities at our Site and Service. There are two types of cookies: session and persistent cookies.
Disabling Cookies. Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether.
Visitors to our Site and Services who disable cookies will be able to browse certain areas of the Site, but some features may not function.
Third Party Analytics. We use automated devices and applications, such as Google Analytics, to evaluate usage of our Site. We also may use other analytic means to evaluate our Site, and Services. We use these tools to help us improve our Site’s and Services’ performance and user experiences. These entities may use cookies and other tracking technologies, such as web beacons, session replay, or local storage objects (LSOs), to perform their services. To learn more about Google’s privacy practices, please review the Google Privacy Policy at https://www.google.com/policies/privacy/. You can also download the Google Analytics Opt-out Browser Add-on to prevent their data from being used by Google Analytics at https://tools.google.com/dlpage/gaoptout.
Ad Networks. Users in the United States may opt out of many ad networks. For example, you may go to the Digital Advertising Alliance (“DAA”) Consumer Choice Page for information about opting out of interest-based advertising and their choices regarding having information used by DAA companies. You may also go to the Network Advertising Initiative (“NAI”) Consumer Opt-Out Page for information about opting out of interest-based advertising and their choices regarding having information used by NAI members. Opting out from one or more companies listed on the DAA Consumer Choice Page or the NAI Consumer Opt-Out Page opt you out from those companies’ delivery of interest-based content or ads to you, but it does not mean you will no longer receive any advertising through our Site or on other websites. You may continue to receive advertisements, for example, based on the website that you are viewing (i.e., contextually based ads). Also, if your browsers are configured to reject cookies when you opt out on a consumer choice website, your opt out may not be effective.
We recognize and honor browser-based privacy preference signals, including the Global Privacy Control (“GPC”). The GPC is a setting available in certain web browsers and browser extensions that allows users to automatically communicate their preference to opt out of certain data processing activities, such as the sale or sharing of personal information.
When we receive a GPC signal from your browser or device, we treat it as a valid request to opt out of the sale or sharing of your personal information, to the extent required by applicable law. This means that, where required, we will limit the use of your personal information for purposes such as cross-context behavioral advertising or similar activities.
You do not need to take any additional action to submit this request. The GPC signal is automatically transmitted by your browser when it is enabled.
We may use de-identified data, which cannot be linked to you or individuals using our services for the purposes of providing Services, product development, employee training, research and development and to gain insights on product improvement and other operational purposes that enhance our Services and your experiences with us. We take reasonable measures to ensure that our process of de- identifying information about you, and your use of the services cannot be associated or linked to you. When we share de-identified data with our service providers, partners or other third parties, we enter contracts that restrict the use of the data and the re-identification of the data to you and other users of our services.
We retain information about you only for as long as necessary to provide our Services, maintain our website, comply with applicable law, and contractual obligations. We may retain your personal information, posts, and service records for as long as you are a customer to provide you with the Services. Retention periods may vary depending on the type of information and the purpose for which it was collected.
Aggregated data is retained and used by Company for analysis, product improvement, and troubleshooting purposes. In some cases, social media content may continue to exist on the Social Networks even after you or we delete it from our Services, and you will need to contact the relevant Social Network directly if you would like to remove this content.
We may disclose personal information that we collect, or you provide as described in this Privacy Policy:
We may also disclose your personal information:
Third Party Links
| CCPA/CPRA Right | Explanation of the Right |
|---|---|
| Right to Know / Access | Consumers may request disclosure of categories of PI collected, sources, purposes, categories of third parties, and specific pieces of PI. |
| Right to Delete | Consumers may request deletion of PI collected from them unless an exception applies. |
| Right to Correct | Consumers may request correction of inaccurate PI maintained by the business. |
| Right to Opt-Out of Sale or Sharing | Consumers may direct the business not to sell their PI or share it for cross-context behavioral advertising. |
| Right to Limit Use of Sensitive PI | Consumers may limit use and disclosure of SPI to what is necessary to perform requested services or operations. |
| Right to Non-Discrimination | Consumers must not receive different prices, services, or treatment for exercising CCPA rights. |
| Right to Notice at Collection | Consumers must receive a Notice at Collection describing categories of PI, purposes, sale/sharing status, and retention. |
| Right to Opt-Out of ADMT | Consumers may opt out of automated decision-making technology used for significant decisions. |
| Right to Access ADMT Information | Consumers may access information about logic, outputs, and effects of ADMT systems applied to them. |
| Right to Appeal ADMT Decisions | Consumers may appeal an ADMT-driven decision impacting them. |
| Right to Notice of Financial Incentives | Consumers must receive a notice explaining any financial incentives and terms if PI is exchanged for benefits. |
| Category of Personal Information Collected | Purpose(s) for Collection and Use | Categories of Vendors / Third Parties | Is PI Sold or Shared? |
|---|---|---|---|
| Identifiers | Account creation, service provision, communication, security, fraud prevention | IT service providers, customer support vendors, cloud hosting providers | Yes |
| Sensitive Personal Information | Identity verification, compliance, fraud prevention | Payment processors, identity-verification vendors, security service providers | No |
| Customer Records Information | Service delivery, billing, account management | CRM platforms, billing processors, service providers | Yes |
| Commercial Information | Order fulfillment, analytics, service improvement | Payment processors, analytics providers, logistics vendors | Yes |
| Internet / Network Activity | Site functionality, security, analytics, advertising | Cookie vendors, analytics tools, ad tech partners | Yes |
| Geolocation Data | Service localization | Security vendors, analytics platforms | No |
| Audio/Visual/Electronic Data | Quality control, support interactions, security | Customer service platforms, communications vendors | No |
| Professional or Employment Information | B2B relationship management, onboarding verification | CRM systems, verification tools | Yes |
| Education Information | Applicant screening, credential verification | HR systems, verification vendors | Yes |
| Inferences | Personalization, advertising, customer experience | Analytics partners, ad tech partners | Yes |
We may disclose personal information to certain third parties or service providers for purposes such as analytics, advertising, or other operational functions. Some of these disclosures may constitute a “sale” or “sharing” of personal information under California law.
You have the right to opt out of the sale or sharing of your personal information at any time. You may exercise this right by:
If we receive an opt-out request through either method, we will process the request in accordance with applicable law.
California Privacy Rights (Shine the Light Law)
California Civil Code § 1798.83 permits California residents with whom we have an established business relationship to request certain information regarding our disclosure of personal information to third parties for those third parties' direct marketing purposes during the immediately preceding calendar year. Under certain circumstances, we may disclose personal information to affiliates, business partners, advertising partners, or other third parties who may use the information for their own marketing purposes, subject to applicable law and contractual arrangements.
To submit a Shine the Light request, please contact us at support@fanthrill.com with the subject line "California Shine the Light Request" or write to us at:
FanThrill LLC
[ADDRESS]
We use commercially reasonable measures for protection of our customer data. We will take reasonable measures which we believe are appropriate to protect your information from loss, misuse, alteration or destruction, and, where possible, will ask that any third parties to whom we may transfer your information take comparable steps to protect that security. Email is not a secure form of communication. Please do not send us any personally sensitive information via email.
We may update the Privacy Policy from time to time by posting modifications to the Privacy Policy at the Site. By using the Site following such changes, you agree to be bound by such changes. Please check the Site periodically to familiarize yourself with any changes that may have been made to the Privacy Policy. You can determine when the Privacy Policy was last changed by checking the “Last Updated” reference above.
To ask questions or comment about this Privacy Policy and our privacy practices, email support@fanthrill.com.
FanThrill — You Make the Call.
Free-to-play sports prediction platform. No purchase necessary. Points have no cash value. Sweepstakes void where prohibited. Must be 18 years or older. Predictions are for entertainment purposes only. No money is ever at risk.
© 2026 FanThrill, LLC. All rights reserved.